Commercial Photos from CONVYR Separate Your Brand From The Competition
Working With a High End Commercial Photographer
If you are looking to set up an ecommerce site, then you should make sure that you have the best possible photos for all of the products in your catalog. Indeed, even if you’re just setting up a normal commercial site, or publishing an annual report, it makes sense to look to have the highest quality photos for your publicity materials.
There are many ‘commercial photographers’ to choose from, but there are some big differences between the lower-end ones and the better photographers.
You can’t judge a photographer by how good their camera is. The best photographers aren’t just ones who have nice cameras. They have lightboxes to photograph small items without annoying shadows. They know to shoot raw and then clean up the images in post-processing. They do a good job of cleaning up shadows, wrinkles, or other undesirable elements in the photo. They make people, and things, look as good as possible and can prepare images for both web and print use, with the right file size and quality for both.
A high end commercial photographer understands size, the rule of threes, focal points, and generally how to use good composition in marketing materials.
Many business owners think that it’s hard to justify spending a lot of money on photographers. After all, there are a lot of people out there that will do shoots as an “odd job”, but if you review the portfolios of the better photographers you will quickly see the difference in quality.
Your promotional materials – whether on a website, or in a brochure, are vital for promoting your business. You only get one chance to make a good first impression, and that’s what a good photographer will do for you.
Many higher end photographers have an iconic style – they might like HDR, or shoot with a certain moody lighting style. They might like high contrast, or soft focus. These are all things that you should pay close attention to. Don’t hire a photographer known for one thing and ask them to go out of their usual style, because then you’re wasting their skills and your money. Pick someone who is known for the style that suits your brand.
Be sure to talk to the photographer about copyright as well, and whether you are entitled to just their edited work, or whether you will get the whole thing, including the raw shots and the shots that you don’t use. Ideally you should try to get all of them, so that you have the extra shots for use in later campaigns. You never know when you will need some high quality materials – either for PR shots, email marketing, other parts of your site, or even a poster campaign.
It takes years to learn to become a good photographer, and that’s what you’re paying for when you hire a high end commercial photographer. Their time and the use of their kit is just one part of what you are getting.
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