The go-to call for Vince Camuto’s Fragrance line
In an ongoing relationship lasting over three years, CONVYR has produced studio shoots in New York and Los Angeles, built sets on location to Malibu, trekked through the deserts of Death Valley and explored the slot canyons of Arizona, creating memorable advertising and promotional content that define the Vince Camuto fragrance line.
Starting with Amore and with its success expanding to Fiore, Bella and Capri, CONVYR has created an iconic series of visuals featuring bold fractal patterns for the Vince Camuto women’s fragrance line. Built in collaboration with our expert retouchers, the hyper-realistic backgrounds accentuate the signature feel of each luxury fragrance, exploding off the pages of major fashion magazines like Elle.
No Brief Too Far Out
For Solare, the Vince Camuto men’s fragrance, our team traveled deep into the dunes of Death Valley, California, bringing techniques normally confined to the studio into the rugged landscape. The final image – composed of three layers captured during two sunsets and one sunrise – blends the control of a studio shot with the authenticity only available on location.
Custom Built Solutions
Vince Camuto Eterno, inspired by the du jour man dressed in white with an aroma that captures the very essence of the Mediterranean, was photographed by CONVYR on location in Malibu, California. The shoot featured a custom made pool and stucco wall to mimic the Mediterranean surroundings without incurring the travel budget. The release was featured prominently in multiple men’s magazines, including a unique cover placement on Men’s Fitness.